Organization: Vehom
Location: Remote United States
Team: Social
Type: Full-time
Degree: Bachelor's

Minimum Qualifications for Social Media Manager

Education: A bachelor’s degree in marketing, communications, journalism, or a related field is typically required. Relevant certifications in social media marketing can be advantageous.

Experience: Generally, a minimum of 2-4 years of experience in social media management or digital marketing is required. This experience should include developing and implementing social media strategies, managing social media accounts, and analyzing social media metrics.

Social Media Knowledge: Strong understanding of social media platforms (such as Facebook, Instagram, X, LinkedIn, and YouTube) and their respective best practices. Familiarity with social media management tools and analytics platforms is essential.

Content Creation and Copywriting: Proficiency in creating engaging and compelling social media content, including text, images, and videos. Excellent copywriting skills with the ability to craft clear, concise, and impactful messaging.

Community Management: Experience in managing online communities, engaging with followers, and responding to comments, inquiries, and feedback. Understanding of social media etiquette and crisis management.

Preferred Qualifications for Social Media Manager

Agency Experience: Prior experience working in a digital marketing agency or advertising agency is preferred. Understanding agency workflows, client management, and collaboration with cross-functional teams.

Paid Social Media Advertising: Experience in managing paid social media advertising campaigns. Familiarity with ad platforms (such as Facebook Ads Manager, Twitter Ads, LinkedIn Ads) and knowledge of audience targeting, budget management, and performance optimization.

Analytics and Reporting: Proficiency in social media analytics and reporting. Ability to track, measure, and analyze social media metrics, derive insights, and provide data-driven recommendations for optimization.

Creative Skills: Basic design skills and familiarity with graphic design tools (such as Canva or Adobe Creative Suite) to create visually appealing social media content.

Trend Awareness: Stay updated on social media trends, emerging platforms, and new features. Awareness of industry best practices and the ability to apply them in social media strategies.

Responsibilities of Social Media Manager

Social Media Strategy: Develop and implement social media strategies aligned with clients’ marketing goals and target audience. Conduct research and analysis to identify social media opportunities and recommend strategies to drive engagement and brand awareness.

Content Creation and Scheduling: Create and curate compelling social media content, including text, images, videos, and infographics. Plan and schedule social media posts across platforms, ensuring consistency in messaging and branding.

Community Management: Monitor social media channels, engage with followers, respond to comments, messages, and inquiries promptly and professionally. Foster positive relationships with the audience and address any issues or concerns that arise.

Paid Social Media Advertising: Plan, execute, and optimize paid social media advertising campaigns to drive targeted reach, engagement, and conversions. Set campaign objectives, manage budgets, and analyze campaign performance.

Social Media Analytics: Monitor and analyze social media metrics, such as reach, engagement, impressions, and conversions. Provide regular reports to clients, highlighting key insights and recommendations for improvement.

Client Collaboration: Collaborate closely with clients to understand their brand, voice, and target audience. Conduct regular meetings to align social media strategies with clients’ objectives, obtain feedback, and provide progress updates.

Trend Monitoring and Research: Stay updated on social media trends, algorithm changes, and industry developments. Research competitor strategies and identify opportunities for innovation and differentiation.

Cross-Functional Collaboration: Collaborate with other teams, such as content creators, designers, and account managers, to ensure cohesive brand messaging and integrated marketing campaigns across channels.

Stay Compliant: Ensure compliance with social media platform policies, legal regulations, and industry guidelines. Stay informed about changes in policies and adapt strategies accordingly.

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