Organization: Vehom
Location: Remote
Team: Planning
Type: Full-time
Degree: Bachelor's

Minimum Qualifications for Digital Marketing Strategist

Education: A bachelor’s degree in marketing, business administration, communications, or a related field is typically required. Relevant certifications in digital marketing, such as Google Ads or HubSpot certifications, can be beneficial.

Experience: Generally, a minimum of 3-5 years of experience in digital marketing, with a focus on strategy development, is required. This experience should include developing and executing digital marketing campaigns across various channels.

Digital Marketing Knowledge: Strong understanding of digital marketing principles, strategies, and tactics. Familiarity with various digital marketing channels, such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, and analytics.

Strategic Thinking: Demonstrated ability to think strategically and develop effective digital marketing strategies aligned with business objectives and target audience. Experience in conducting market research, competitor analysis, and audience segmentation.

Analytical Skills: Proficiency in data analysis and the ability to interpret and derive insights from marketing metrics and performance data. Familiarity with digital analytics tools, such as Google Analytics, to measure and optimize campaign performance.

Preferred Qualifications for Digital Marketing Strategist

Agency Experience: Prior experience working in a digital marketing agency or advertising agency is preferred. Understanding agency workflows, client management, and project management in an agency environment is beneficial.

Certification in Digital Marketing: Possessing additional certifications in digital marketing, such as Digital Marketing Certified Associate (DMCA) or Digital Marketing Professional (DMP), can be advantageous. These certifications demonstrate expertise and a commitment to professional development.

Strategic Planning and Business Acumen: Proven experience in developing comprehensive digital marketing strategies and plans that align with overall business goals. Understanding of the client’s industry, target market, and competitive landscape to drive effective marketing strategies.

Creative and Content Development: Familiarity with content marketing strategies and the ability to develop compelling and engaging content for digital marketing campaigns. Experience in collaborating with creative teams to create effective visuals, videos, and copywriting.

Data-driven Decision Making: Strong ability to analyze campaign data, draw insights, and make data-driven decisions to optimize performance and achieve campaign objectives. Experience in A/B testing, conversion rate optimization (CRO), and marketing automation.

Responsibilities of Digital Marketing Strategist

Strategy Development: Collaborate with clients to understand their business goals, target audience, and marketing objectives. Develop digital marketing strategies and plans that align with client goals and incorporate various channels and tactics.

Campaign Planning and Execution: Develop detailed campaign plans, including channel selection, messaging, targeting, and budget allocation. Coordinate with the creative team, content team, and other stakeholders to execute campaigns effectively.

Market Research and Analysis: Conduct market research, competitor analysis, and audience segmentation to inform strategy development. Stay updated on industry trends, emerging technologies, and best practices in digital marketing.

Performance Monitoring and Optimization: Track and analyze campaign performance metrics, such as conversion rates, click-through rates, and return on ad spend (ROAS). Make data-driven optimizations and recommendations to improve campaign performance.

Client Management: Act as a key point of contact for clients, providing strategic guidance and updates on campaign performance. Manage client expectations, communicate project progress, and address client feedback and concerns.

Reporting and Insights: Prepare regular reports and presentations that summarize campaign performance, insights, and recommendations. Provide clients with actionable insights and recommendations based on data analysis.

Collaboration and Coordination: Collaborate with cross-functional teams, including creative, content, and analytics teams, to ensure effective campaign execution. Coordinate with external vendors, such as media buying agencies or technology partners, as needed.

Stay Updated on Industry Trends: Stay updated on the latest trends, tools, and technologies in the digital marketing industry. Attend industry conferences, participate in webinars, and engage in continuous learning to enhance skills and knowledge.

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