Minimum Qualifications for Account Strategist
Education: A bachelor’s degree in marketing, business administration, communications, or a related field is typically required. Relevant coursework or certifications in digital marketing can be beneficial.
Experience: Generally, a minimum of 2-4 years of experience in digital marketing, account management, or a related field is required. This experience should include managing client accounts, developing marketing strategies, and overseeing digital marketing campaigns.
Digital Marketing Knowledge: Solid understanding of digital marketing principles, strategies, and best practices. Familiarity with various digital marketing channels, such as search engine marketing, social media marketing, content marketing, and email marketing.
Client Relationship Management: Experience in managing client relationships, including understanding client needs, setting expectations, and delivering exceptional client service. Strong communication, negotiation, and problem-solving skills are essential.
Analytical Skills: Proficiency in data analysis and ability to derive insights from marketing metrics and performance data. Familiarity with web analytics tools, such as Google Analytics, and experience in reporting and presenting data-driven insights to clients.
Preferred Qualifications for Account Strategist
Agency Experience: Prior experience working in a digital marketing agency or advertising agency is preferred. Understanding agency workflows, processes, and project management in an agency environment is beneficial.
Strategic Thinking: Ability to think strategically and develop effective marketing strategies aligned with client goals and objectives. Experience in conducting market research, competitor analysis, and developing actionable insights and recommendations.
Digital Marketing Certifications: Possessing certifications in digital marketing, such as Google Ads, Google Analytics, or HubSpot Inbound Marketing, can be advantageous. These certifications demonstrate expertise and a commitment to professional development.
Account Growth and Business Development: Experience in growing client accounts and identifying upselling or cross-selling opportunities. Proven ability to develop and present proposals, negotiate contracts, and generate new business leads.
Project Management Skills: Strong project management skills, including the ability to plan, organize, and coordinate multiple projects simultaneously. Experience with project management methodologies and tools, such as Agile or Scrum, is beneficial.
Responsibilities of Account Strategist
Client Relationship Management: Serve as the primary point of contact for assigned client accounts. Build and maintain strong client relationships, understand their needs and objectives, and act as a trusted advisor.
Strategy Development: Develop and implement marketing strategies and campaigns aligned with client goals. Conduct research, analyze market trends, and identify target audiences to inform strategy development.
Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns across various channels. Monitor campaign performance, analyze results, and make data-driven recommendations for optimization and improvements.
Client Reporting and Communication: Prepare regular reports on campaign performance, KPIs, and marketing insights. Effectively communicate campaign results, strategy updates, and recommendations to clients through meetings, presentations, and written communications.
Account Growth and Upselling: Identify opportunities to expand client accounts and generate additional revenue. Collaborate with the sales and business development teams to upsell or cross-sell agency services to existing clients.
Collaboration with Internal Teams: Coordinate with internal teams, such as creative, content, and digital advertising teams, to ensure smooth campaign execution and delivery. Foster collaboration and communication among team members to meet client expectations.
Market Research and Analysis: Stay updated on industry trends, emerging technologies, and best practices in digital marketing. Conduct market research, competitive analysis, and gather consumer insights to inform strategy development and client recommendations.
Client Retention: Proactively manage client satisfaction and retention. Anticipate and address client concerns or challenges, resolve conflicts, and provide excellent customer service to foster long-term client relationships.